HubSpot TV: Politics of Social Media with Guest @bradmblake of @MassGovenor’s Office

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Episode #82 – March 5, 2010

(Episode Length: 26 minutes, 27 seconds)

Intro

How to interact on Twitter: Include hashtag #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@karenrubin) and Brad Blake (@BradMBlake)
As always, all the old episodes are in iTunes: http://itunes.hubspot.tv/. If you like the show, please leave a review!
Wild Web Women have nominated Mike for “Social Media Man Crush” finalist. Please vote!
We’re doing HubSpot TV in Las Vegas on March 22, so let us know if you would attend that event live!

Special Guest: Brad Blake, Director of New Media at Mass Governor Office

Director of New Media at MA Governors Office
MassDOT Developers Challenge: http://www.massdotdevelopersconference09.com/applications

Mailbag

From Guido Stein: “A lot of people are worried about the negative implications of social media — like people saying bad things about them or getting robbed because of the site www.PleaseRobMe.com, and things like that. But during those conversations, people rarely balance it with all the positive things that these social tools allow, like better communication and meeting and connecting with new people.”
From Kat Sheehan: “How can a company (fashion designer) maximize launch with inbound marketing and social media? Can’t find one good example!”

Headlines

80% of Journalists Say Bloggers are Important

Journalists’ Use of Social Media Is Surging, According to 2nd Annual Middleberg/SNCR Survey of Media in the Wired World
Study by the Society for New Communications Research (SNCR)
Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since the results of the 2008 study
66% are reading blogs, 48% are viewing videos online, 25% are listening to podcasts
Marketing Takeaway: Inbound marketing can get you PR even if you don’t “do PR.”

Department of Defense LOVES New Media

US Department of Defense releases official policy on social media
US Department of Defense Ahead of Most Companies with a New Social Media Policy
“Late Friday, the U.S. Department of Defense released its official policy covering new media and social media. With some three million employees, the DoD is one of the largest organizations in the world, so this is big news.”
“The policy, Directive-Type Memorandum 09-026, which is effective immediately, states that DoD employees (including U.S. Army, Air Force, Navy and Marines) can use and participate in new media and social networking sites like Twitter, Facebook, YouTube, blogs and forums.”
Marketing Takeaway: If THEY can do it, anyone can do it!

ExactTarget buys CoTweet

ExactTarget Acquires CoTweet
ExactTarget (email marketing software) buys CoTweet (a Twitter management software)
In the future, there might be some integration between email and Twitter for ExactTarget. Marketers need more tools to help tie everything together — blogs, Twitter, Facebook, LinkedIn, SEO, landing pages, leads, etc.
Marketing Takeaway: Marketers should look for software that combines multiple tools in one place to make inbound marketing easier.

Small Businesses’ Use of Social Media Increasing

Small Businesses’ Use of Social Media Doubles in Past Year
Social Media Adoption By U.S. Small Businesses Doubles Since 2009
75% created a company page on Facebook or LinkedIn
69% post status updates on Facebook or LinkedIn
39% have a blog to talk about expertise
Marketing Takeaway: Get started with inbound marketing now to get a head start over your competition.