Digital Marketing Strategy Internet Marketing Strategies Marketing Tools Online Marketing Strategies

Why Customer Engagement is Key to Your Success

Customer Engagement is Key to Your Success

Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth.

Those companies that focus on customer engagement focus on value creation rather than on extracting revenue. These companies are well aware of how to engage their customers online. They know how to provide them with real value whether they offer an superior end to end experience for their customer, exceptional content on their website, the best possible customer support and service, what they are doing is making sure they deliver more than just your typical sell. Incorporating these customer engagement strategies can be healthy for your business.

Remember Happy Customers are the Life of Your Business

Obsess over your customers! It’s necessary to success! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary for the key to your company’s success.

Think about how your company model can service your customers in the best way possible. What is it your customers need from you and when do your customers need you. What hours should you be available? Do you offer a seamless process for your customers?

Your customer experience allows you to offer you a way to increase your customer satisfaction and loyalty, which in turn leads to them advocating for you. Your company grows because you have happy customers. Companies that miss this may stick around for awhile but they will eventually falter.

It is much more difficult to continue to build new customers than it is to keep your current customers engaged and happy, and wanting to return to buy more products from you. Companies that actually value their customers and work hard at engaging them are wise companies and they are far more likely to be here a decade or two from now.

Your customer is the lifeblood of your business and it is important to ensure that all of your employees treat the customer with the importance that they deserve. What an interesting and engaging relationship one can build with their employees.

Free periscope training

Customer Engagement is Key to Your Success

Read More
Digital Marketing Strategy Online Marketing Strategies

How to Make Sure You Engage Your Customer and Give Them a Valued Experience

Engage Your Customer

Your customers are important to you. In fact, they are your business. So how do you make sure you engage your customer and give them a valued experience? Good question!

You need to layer your customer’s experience, but how do you do that? The best way is to build social objects that create a sense of community that operates like a hub. You have a center point and then everything flows out from there. This is a great way to re-affirm your brand relevance. Why?

There are two reasons. You connect consumers with other customers and create a deeper more meaningful experience on your brand and related subjects. In doing that, you are able to re-sell. Two powerful reasons! This hopefully helps to make it clearer for you.

A platform for sharing – One of the most powerful methods to stay valuable in the consumers eyes is to allow consumers to connect and share amongst themselves with other likeminded people. This creates the ‘perfect storm,’ because likeminded people are flocking together so you can deliver ongoing information and insight about your brand to one solid platform. Here discussion can take place and these people can share with others. You are directly engaging with your existing customers, which is so important and they enjoy a value added experience. Tons of discussion can go on here. A blog on your website is the perfect central point and from there it can branch out to social media networks that are relevant such as Twitter, Facebook, Google+, Tumblr, etc. You can post one new blog a week that will carry you through the week. Of course, more is better, but the point is this is what you can get away with.

Interactive tools – Make use of the many interactive tools that are available to help make it easier to engage with your customers and potential customers. There are Q&A tools the help you make decisions, there are analytical tools that help you see where your audience is coming from and whether you are on target, there are tools that can … well the list goes on. Take advantage of any of the tools that can make your life easier. Google Analytics is a must.

Engaging with existing customers not only helps to keep them as an active customer, it helps you to learn more about this customer and how you can continue to offer them products/services under your brand.

Free periscope training

Engage Your Customer

Read More
Marketing Tools Online Marketing Strategies

Two ways to get more visitors to your website

ways to get more visitors to your website

When you are trying to advertise your business or your product or when you are trying to get people to come to your website there are some things that you will need to do. You are going to find that there are two main ways that you can get more visitors to your website. The two main things that you are going to want to do are to create great headlines and write posts that are high in great content.

Developing Great Headlines

When you are trying to bring people to your website you are going to want to create great headlines. These headlines are going to be the first thing that your viewers read. Also when someone shares your post they are almost always going to be the only part of your post that is seen within the share. The title of your headline will determine whether someone will click on it or not. The headline needs to grab the reader’s attention. Also when you create great headlines then you will see that your social media views increase as well. There are many things that make up an effective headline.

Writing Post that are high in Great Content

When you create the posts or the articles for your website or your blog you will want to create the posts that are high in great content. These higher quality posts and articles will help you to have much better search engine rankings. You will want to have each and every post or article that you create to answer a question that your reader might have. You will also want to make sure that every post or article gives the reader the information that they will need in regards to their question. Writing posts and articles that are high in great content is going to be one of the best ways for you to bring in traffic to your website. This high quality content should be purposed to give your readers something that they can’t get just anywhere. You will want to make sure that your posts and your articles are very useful for your readers and very helpful as well. You aren’t going to be able to and you aren’t going to want to just take information from other websites and put it on your site. You are going to want your information to be unique. You are not going to want to use content generators. The more unique and fulfilled your posts and articles are the better. You will need content that is more creative than other websites. If you do just copy or spin the content from another website this will be cause through the search engine rankings and this will move your website to the bottom of the list.

These are the main two ways that you are going to use in order to bring visitors to your website. If you follow these tips then you will be well on your way to increasing your website’s traffic.

Free periscope training

ways to get more visitors to your website

Read More
Digital Marketing Strategy Marketing Tools

How to Improve Your Online Customer Engagement

Improve Your Online Customer Engagement

If your goal is to improve your online customer engagement, there are a number of things you can do. One of the main things you should consider is how simplistic your store is. You achieve simplicity by focusing on your customers resources – those resources that they have the least of are what you should be focused on. For example, for some it might be mental effort for others it might be time, and for still others it might be the overall shopping experience.

If you are able to simplify an existing customer routine, you are much more likely to have them engage. In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage.

Consumers look for shortcuts to reach their goals. For your customer it is important to discover a unique value and then to find the shortest way to get to that unique value. When you highlight things that help your customer find the shortest path to get what they want, they are much more likely to be interested in making the purchase. You will have a very engaged customer when you have one that sees a simple way to get what they want from your site.

You need to be always meeting the expectations of your customer. In fact, it’s a sure fire way to enjoy customer engagement online. You can meet your customers’ expectations by increasing your product/service relevance and communication. You achieve product relevance by providing testimonials, reviews, and complete instructions on using your product/service.

You need to have open lines of communication with your customers so that they can quickly get their questions answered. Online live chat is one way to accomplish this. You should offer as many lines as communication as possible, including email, live chat, telephone, social media, etc. Make it convenient for your customer to get in contact with you.

You also need to make sure that you focus on creating the right channels with the right message at the right time, for your customer’s first step. Because if you miss them on the first step, they become your competition’s customer not yours. All of your customers will have their own preference. Some will like social media, some will like email others will like a follow up call from you. It’s a good idea to test your customer market before you choose.

Customer engagement is key to the success of your business. Being able to engage customers online has made it easier in many ways, but has also complicated the situation too.

Free periscope training

Improve Your Online Customer Engagement

Read More
Marketing Tools Online Marketing Strategies

3 Ways to Increase Your Customer Engagement

3 Ways to Increase Your Customer Engagement

Customer engagement is a critical component in building a strong customer base. 3 ways to increase your customer engagement include clustering, content and copy. Let’s have a detailed look at each.

Clustering

Anytime you can add a dose of reality to the online shopping experience, it is desirable. What I mean by this is being able to create the same type of experience that your customer would get from being in your store.

When you cluster products together that you might not necessarily find sitting together in a store or in website navigation it is a method you can use to add a human feel to your website merchandising. A reminder, you must never forget about cross selling. You want to encourage people to see wholes rather than pieces. For example, with clothing you want your customer to see an outfit rather than an individual piece.

Content

We find that commerce and content tend to collide. What we are talking about is the content that is in addition to the descriptions that describe your products or services. Your content marketing should be related to your products/services and is often referred to as lifestyle content.

For example, food providers often will offer recipes, clothing merchants will often provide tips on various ways to wear different pieces of clothing, tech merchants will often provide information on website design or content, etc. You get the picture. You are going to first do an excellent job of describing your products/services for sale and then you are also going to provide value added content that your customers will want to read.

This will need to be updated on a regular basis to keep it fresh and have your customers returning. Remember, your content can be used to provide information on how to make the best use out of your product(s) and thus help to increase sales.

Copy

When it comes to selling your products or services, you should always be selling the benefits, not the features of the products. Make sure to include SEO benefits and to keep it light and add some fun if it is appropriate, which it won’t always be.

It is important to know your audience and provide copy that works for them. The better you know your audience the better you will be at doing a great job of this and you’ll be rewarded by repeat customers to your site and an increase in repeat sales.

Put these 3 practices into play sooner rather than later!

Free periscope training

3 Ways to Increase Your Customer Engagement

Read More
1 2 3 10